28+ Video Streaming Statistics for Businesses

In the age of digital denomination, videos have captured the attention of users and become influential as 54% of consumers want to watch more videos to make informed decisions. Considering this, 86% of businesses are now using videos to generate leads and drive more revenue. This led to a surge in video streaming usage by businesses.

Video streaming is one of the technologies enabling a user to watch online video content using an internet connection. This video content involves the use of music, podcasts, and more. Irrespective of its benefits, many businesses want to know the streaming stats so they can make an informed decision.

Video Streaming Services Statistics

Knowing the statistics of the video streaming services will help content creators tailor their content according to the market.

1. In 2023, there were 1.8 Billion subscribers to online video streaming services with a 17% penetration rate. This figure will increase by leaps and bounds in 2024.
2. By 2027, the video streaming services will have more than 2.1 Billion subscribers and a 20% penetration rate.
3. With over 260.28 Million paid members, Netflix stands as the biggest streaming service provider in the world.
4. India has witnessed a significant increase in the number of users watching online videos. It is assent is rising at a pace twice as fast as China and Indonesia.
5. Unlike the West, Asia has major streaming services like iQIYI in China and Hotstar in India.

Video Streaming Statistics (Market Share and Revenue)

With the help of crucial video streaming stats, a streaming business will be able to make informed decisions. A few statistics are mentioned here.

1. In 2021, the video streaming market size was USD 375.1 Billion. This market is expected to rise around USD 1721.4 Billion by 2030.
2. Globally, billions of users collectively watch 19 hours of online video content every week.
3. The growth rate of users watching the video streams is 18.45% CAGR.
4. The video streaming market is all set to generate USD 108.5 Billion in revenue in 2024. 
5. The United States stands out as the market leader in revenue generation through video streaming. It is projected to earn USD 43,970 Million by 2027.
6. Cost, ease of use, and variety of video content are important factors for video viewers or users.
7. Amazon Prime will have more than 168 Million subscribers by 2025.
8. Compared to the older generation, Gen Z and millennials are more likely to cancel their subscription to video streaming.

Video Advertisement Statistics

Video Ads are useful to promote products or services through video streaming. These ads are placed either for six seconds or more to enable users or viewers to get more awareness. Similar to this, other statistics are showing a remarkable increase in 2024.

1. Spending on video advertising is forecasted to reach USD 191.3 Billion in 2024.
2. Among all, the United States of America will become a leader with over USD 84,610 Million in revenue through ads.
3. 43% of users want shorter ad breaks and 33% of users want ads from the chosen category.
4. Ads on YouTube get 62% more attention than on TV.
5. More than 73% of marketers use Facebook video ads to promote a product or service.
6. According to 92% of marketers, videos are an important part of their marketing strategy.
7. In 2024, the average ad spending per user in video ads has a projection to reach over USD 34.

Video Streaming Statistics (Music)

Amazon millions who love music streaming, Gen Z and millennials really like video streaming of music. Nearly 616.2 Million subscribers to music streaming available worldwide. Here are other relevant statistics about music streaming facts.

1. The music industry relies heavily on streaming as 84% of revenue comes from music streaming.
2. The worldwide music streaming market’s revenue was USD 34.53 Billion in 2022 and is predicted to reach USD 103.07 Billion by 2030.
3. There’s a close race between Spotify and Apple Music which both cost around USD 11 for usage.
4. Among all the subscribers, ½ have access to a premium music streaming service.

Video Game Streaming Statistics

Among all, video game streaming has become more popular and experts predict it to attract around 1.7 Billion users. Streamers broadcast games like Grand Theft Auto, PUBG, Free Fire, etc., to deliver engagement to the video viewers. Here are some of the video game streaming stats that show this buzzing trend.

1. The gaming industry is booming and with the help of video streaming, it makes around USD 9.3 Billion annually.
2. This streaming industry is expected to grow rapidly and reach USD 17 by 2029.
3. The rate at which this streaming industry will grow between 2024 and 2029 is 10.79% CAGR.
4. Twitch dominates the market of video game streaming with 35 Million daily users.

How to Launch Your Next Video Streaming Platform?

Video streaming is continuously evolving and providing a business with the opportunity to stream interactive videos. Owing to this, many streaming businesses are showcasing their interest in using video streaming but it is not as easy as it sounds. It requires not just a platform, but a bunch of new-age features that help you to stand out from the competition.

VideoCrypt is one of the leading secure and interactive video streaming platforms enabling a streaming business to stream high-quality videos using an internet connection. This platform supports the streaming of both live and on-demand videos in SD, HD, FHD, or UHD quality. This platform also helps a streaming business to get offline video playback, Video CMS, Social sharing options, etc.

Conclusion

From the data, we can say that the video streaming industry is rising and helps a business to boost its revenue massively. This industry is growing by leaps & bounds with no sign of slowing down soon. To leverage, a streaming business must use data-driven insights and adapt the market trends.