11 Proven Strategies to Get More Live Streaming Viewers

Do you know the best method to engage viewers on live streaming? If it is! You got it right.

Businesses from diverse industries use live streams to promote their products and services. Whether you are an individual or an organization, streaming your content or brand will result in good growth and brand promotion.

People watching live streaming have increased significantly in 2024, rising 128% from 2019 and 61% from 2020, and this figure will continue to rise in the future.

Here, you will find potential strategies that will bring in more viewers to your live streams.

What is Live Streaming?

Live streaming (or simply streaming) is a process by which one can broadcast video or audio content in real time through the Internet. Unlike other non-live streaming media forms, live streams provide a platform for live interaction with the audience.

Technically, an encoder is required to compress and send a live stream to a content delivery network (CDN). The live video is then displayed on a video player, and the transcoder makes it suitable for various devices.

Top 11 Ways to Get More Live Streaming Viewers

Awareness about live streaming and its benefits is just one thing. What a bigger challenge is ‘How to bring more viewers to your live stream.’ Whether you are a professional streamer or just a beginner, getting more livestream viewers is always a challenge. The number of viewers has indeed increased. But, at the same time, there is also an increase in the number of streaming channels.

So the million-dollar question is, what to do??

Don’t worry; just follow the following strategies to increase and retain the viewership of real-time streaming.

1. Explore Target Audience

Before a business begins streaming live videos, knowing about the target audience is always a good decision. It is basic but also important for a business to make its streaming successful. 

One should be completely aware of which sector of the audience one needs to target. For example, if your business is about new and upcoming tech gadgets, the target audience can be the youth.

Following these steps will help you fulfill the needs of your audience:

• Know the end goal of your live stream.
• Discover the demographics of the audience.
• Try to ask your audience through surveys or polls.

2. Promote Streaming

Before starting your live or real-time streaming, consider generating some excitement. You can do this by announcing the streaming beforehand and by providing a small glimpse of your streaming to bring curiosity. and engage them with teasers. 

Using the following steps, you can easily promote your streams:

• Create buzz using blog promotion, email, and live streaming platforms.
• Promote it using your social media channels by posting graphics, textual information, and countdowns.
• Spread the word about streaming in the online communities.

3. Start the Registration Process Early

Starting the registration process early is a crucial strategy to increase the total number of viewers/attendees. This will help to get more details about your audience, and you can tailor the content of streaming according to the viewers’ tastes and preferences. This strategy helps you with the following benefits:

• Ample time for the word-of-mouth publicity of your live event.
• Create excitement among attendees to encourage them to watch the livestream.

4. Collaborate with Other Influencers

Collaboration is an effective way to enhance the number of live streaming viewers. Invite influencers or industry leaders as guest speakers to your live stream to bring a fresh perspective. People following these leaders will also join your livestream, and this will enhance your reach. 

Focus on inviting guests who belong to your brand niche and who can provide a positive impact on your brand.

5. Mark the Event Schedule

Apart from sharing the content on social media platforms, you can also pin the event on the top of the social media platforms. This will serve as a reminder about the upcoming events for your followers.

It will not only increase the number of viewers of your live stream but also help to get more traffic to your website, ultimately leading to a higher number of registrations.

6. Stream Like a Pro using an Attractive Title and Description

Attractive titles and descriptions make live video streaming a success with more viewers. Also, add a clear Call to Action (CTA) to enable your videos to get a clear understanding of what the live video is all about and how it is going to benefit. Here, you can perform the following tasks.

• Keep the character count as low as possible.
• Remember that any heading with 45 to 55 characters long is ideal.
• Don’t make a boring description, instead, make an eye-catching one.

7. Share a Sneak Peek Video

A sneak peek video of the upcoming event serves as a powerful tool. It provides potential viewers with a glimpse of what to expect from the streaming event. 

This preview enables a business to stand out from others. You give a robust reason to the viewers so they can attend the event. This strategy will help you in the following ways:

• Extend your reach beyond your current followers.
• Create excitement about the upcoming events.
• Generate curiosity among those who don’t have information about the event.

8. Run Giveaways

Getting more audience is the need of the hour for any platform, but keeping them engaged and active throughout the event can be difficult. Organizing giveaways can help you keep the viewers active throughout the event, which results in a higher engagement rate. Coupon cards or small gifts can be used as the giveaway rewards.

9. Review your Streams

Reviewing your previous live streams can be beneficial; this will provide you with your weak points, which you can improve in future streams. 

For example, you can note the drop time (the time when a major chunk of the audience leaves the stream) and figure out the reasons and ways to reduce the same.

10. Optimize Streaming Duration

Optimizing the stream duration will have a positive impact on your business. It provides ample opportunities for audience growth and retention. Always try to optimize the streaming length as per your audience’s taste. 

Don’t make the video streaming too short or too long. Short video streaming won’t bring all the necessary information, and long video streaming will bring more dropouts as it can become too boring for the viewers.

11. Use Email Marketing and SEO

Don’t lose the chance to promote your events or webinars using social media channels. Here, email marketing works like a wonder to make your stream the most viewed live stream by directly informing the viewers about upcoming events.

Search engine optimization (SEO) can also be used to optimize your stream and make it more discoverable to users searching for similar content, which will bring new consumers to your stream.

What is the need to Promote Live Streams?

Live streaming is getting popular day by day and has been proven to be a powerful tool for business engagement and growth. But with increasing popularity, competitors have also increased. So, to gain a good amount of viewers, promotion of live streams has now become a necessity. Let’s now look at how promoting live streams is crucial and how it can lead to greater success:

Increase Organic Audience

Promoting your live streaming can help you bring organic traffic to your stream. It can also bring engagement from new audiences and will also help the viewers to be available on the day of streaming. 

Brand Growth

Promoting live streaming will target the audience interested in your content, and this will bring you more followers and brand recognition. A business can reach an audience located anywhere in the world at a fraction of the cost. This can help you grow your brand worldwide.

Efficient Product Launch

Whenever you want to launch a product, just promote it to create excitement among the viewers. This curiosity will increase viewers during live videos where the organizer can provide complete information about the newly launched product.

Boost Sales

When the audience increases, the chances of sales also increase. Promoting live streams can also bring in potential buyers and consumers along with interested sponsors. It will be a win-win situation. Here, the chances of getting more revenue will also increase, and you may also get a potential sponsor to elevate your brand to greater heights. 

Summary

Increasing viewers on live streaming requires a lot of time, effort, strategies, and patience. Optimal use of these strategies will result in more visibility, engagement, and views on your live stream. Just remember to be consistent and analyze your streams regularly to know which strategy works best for you. 

FAQs on Live Streaming Views

How to increase views on live streams?

Increasing views on a live stream is the main requirement of every business, and with a combination of strategic planning, promotion, and engaging content, one can easily achieve it. Here are some effective ways to boost your live stream views:

• Promote Before Going Live
• Stream at Optimal Times
• Engage with Viewers
• Collaborate

What makes a livestream successful?

Live streams providing high-quality content and receiving active engagement with the audience, along with smooth technical execution, can be termed successful live streams. Hence, for a successful live stream, focus on the following parameters:

• Content Quality
• Audience Interaction
• Technical Quality