11 Proven Strategies to Get More Live Streaming Viewers

Do you know the best method to engage viewers? If live streaming is your answer, excellent! You got it right.

Businesses from diverse industries use live streams to promote their products and services.

Primarily, live event broadcasters use it to provide real-time engagement to their audience. Also, it enables them to get immediate feedback.

However, it calls for more than a simple blueprint to make live streaming a success. Only with the help of some perfect strategies is your business most likely to become successful.

By the end of the year 2023, about 91% of businesses used live streams. Considering the benefits of a live stream, this figure will continue to rise in the future.

Let’s begin understanding what is live streaming and why businesses are using it.

What is Live Streaming?

Live streaming is the output of audio and video content in real-time using an internet connection. It enables all the viewers to watch the video content of an event or a product when it happens.

In a live stream, an encoder compresses and sends the video data to a Content Delivery Network (CDN) to distribute it to the viewers. Then, the transcoder ensures its quality compatibility across various devices, and a video player is used to play the live video so the users can watch it.

Sounds complex?

Wait, I’ll help you understand with a short example.

A band took center stage through their incredible performance at a concert. Those who are unable to attend the concert can still watch the performance in real-time. All it requires is a smartphone and an internet connection.

Similarly, a user can watch a live video broadcast like a webinar or a sporting event as it happens, without delay.

Why do Businesses use Live Streaming?

Let’s explore a few of the reasons that make live streams a favourite for businesses using them to enhance their product or service quickly.

Increase Engagement

With live or real-time streaming, a business can connect with the audience in real-time. Viewers can comment and chat, which provides a sense of connection with the business.

Cost-effective

A business can reach an audience located anywhere in the world at a fraction of the cost. Streaming live videos helps a business to reduce the cost of travel and other expenses.

Efficient Product Launch

A business can use live videos to provide information to its audience about a newly launched product. Moreover, it is also useful to showcase new products and how they can be used.

More User Satisfaction

Businesses can build trust with their audience by enabling them to ask questions through Q&A sessions. It helps businesses to show transparency, which leads to brand loyalty.

Boost Sales

A business majorly uses streaming live videos because it results in the augmentation of sales. By representing products and services in real-time, businesses can show the worthiness of their products or services.

Apart from this, other benefits also make live streaming a better option for businesses to gain more viewership.

Top 11 Strategies Which Help You Get More Live Streaming Viewers

Whether you are a professional streamer or just starting out, getting more live stream viewers is always a challenge. The number of viewers indeed has increased. But, at the same time, there is also an increase in the number of live streaming channels.

So the million-dollar question is, what to do??

Don’t worry, just follow the following strategies to increase and retain the viewership of real-time streaming.

Explore Target Audience

Before a business begins streaming live videos, knowing about the target audience is always a good decision.  It is basic but also important for a business to make its streaming successful.

A business should always focus on understanding the needs of its audience. Following these steps.

• Know the end goal of your live stream.
• Discover the demographics of the audience.
• Try to ask your audience through surveys or polls.

Promote Streaming

Before starting your live or real-time streaming, consider generating some excitement. You can do this by announcing the streaming event to the target audience. Engage them with teasers and with the help of the following steps.

• Create buzz using blog promotion, email and live streaming platforms.
• Promote it using your social media channels by posting graphics and textual information.
• Spread the word about streaming in the online communities.

Start the Registration Process Early

Starting the registration process early is a crucial strategy to increase the total number of viewers/attendees. With this, you will be able to get more details about your audience. This will provide you with an opportunity to tailor the content of live or real-time streaming according to the viewers’ tastes and preferences. This strategy helps you with the following benefits:.

• Ample time for the word-of-mouth publicity of your live event.
• Create excitement among attendees to encourage them to watch the live stream.
• Send reminders and follow up communications.

Collaborate with Other

Collaboration is an effective way to enhance the number of live streaming viewers. Invite influencers or industry leaders to your live stream to bring a fresh perspective to your live video content.

• Get your streaming event promoted by sharing info on social media.
• Join multiple groups and share the collaborative pre-event content.

Mark the Event Schedule

Apart from sharing the content on social media platforms, you can also pin the event on the top of the social media platforms. This will serve as a reminder to your followers that the live event from your business is going to be published soon.

It will serve the purpose of increasing the total number of viewers of your live stream. In addition, it will serve the purpose of getting more traffic to your website, ultimately leading to a higher number of registrations.

Stream Like a Pro using an Attractive Title and Description

Attractive titles and descriptions make live video streaming a success with more viewers. Also, add a clear Call to Action (CTA) to enable your videos to get a clear understanding of what the live video is all about and how it is going to benefit us. Here, you can perform the following tasks.

• Keep the character count as low as possible.
• Remember that any heading with 45 to 55 characters long is idea.
• Don’t make a boring description, instead, make an eye-catching one.

Share a Sneak Peek Video

A sneak peek video of the live or real-time streaming event that is about to happen serves as a powerful tool. To do this your business should know how to make a live video. It provides potential viewers with a glimpse of what to expect from the streaming event. This preview enables a business to stand out its streaming from others. You give a robust reason to the viewers so they can attend the event. This strategy will help you in the following ways:

• Extend your reach beyond your current followers.
• Create excitement about the upcoming events.
• Generate curiosity among those who don’t have information about the event.

Distribute Rewards to Viewers

Getting more audience is the need of the hour for any platform, and it is possible to do this by giving rewards to the viewers. These rewards result in a higher engagement rate and an increase in viewership. Following are some of the useful ways:

• Coupon cards or codes to the viewers of live streams.
• A free guide to tips for doing something great or earning more money.

Increase Streaming duration

Extending the duration of the live or real-time streaming of events has a positive impact on streaming by your business. It provides ample opportunities for audience growth and retention. Longer streams have the following benefits:

• Increase discoverability chances by the audience.
• Longer streams enable audiences from different time zones to attend the event.

Don’t Leave any Stone Unturned

To make a successful live stream, your business should not leave any available options untouched. Use all the possible channels to promote your streaming event or webinar. Here, a summary video of the topic or a teaser video share works well. A few of the available options include social media platforms, discussion forums, etc.

Use Email Marketing and SEO

Don’t lose the chance to promote your live streaming event or webinar using various social media channels. Here, email marketing works like a wonder to make your stream the most viewed live stream. Moreover, you can also use something called Search Engine Optimization (SEO).

Conclusion

Live or real-time streaming has become a powerful tool for many businesses and incorporating it always provides an upper hand to a business. One of the most important points to consider here is using high-quality live videos. Indeed, all the points that are given above will make the streaming of live video possible.

One of the best ways to get more live streaming viewers is using VideoCrypt, a secure and interactive live streaming platform, that enables broadcasters to seamlessly publish live videos. This platform also has multiple features like low latency streaming, rapid content delivery systems, high-quality streaming, live chat, Q&A, live polls, etc.