45+ Jaw-Dropping OTT Statistics You Should Know in 2025

In previous years, the craze of OTT or Over-The-Top platforms has continuously escalated. Whether it is watching popular movies, TV shows, documentaries, or other shows, everything is available on these platforms.

These platforms represent a significant and expanding economic model. With benefits like flexibility, reliability, and global reach, these platforms have become popular and are already responsible for 35% of a VOD business’s growth.

As we move into 2025, let us take a look at some of the key OTT statistics that are shaping the industry.

OTT Market Statistics

From binge-watching to big business, OTT has become a most popular and successful platform, and you would be amazed by looking at these OTT market stats:

• The total number of OTT users will increase to 4.9 billion by 2025.
• As per recent reports, the global OTT streaming market is expected to reach USD 224.55 billion.
• Moreover, the compound annual growth rate is expected to rise by 14.8% from the previous year.
• North America, being the largest market for OTT, will alone contribute USD 156.6 billion of market revenue.

OTT Revenue Statistics

Nowadays, OTT platforms have become a cornerstone of revenue generation for streaming businesses. For detailed OTT advertising statistics and its elevating revenue, consider these interesting stats:

• Overall, the revenue will reach USD 343.8 billion in 2025.
• Revenue from OTT video advertising is aimed to reach USD 207.5 billion by the end of 2025.
• OTT revenue from subscription VOD or SVOD will be over USD 119.10 by 2025.
• OTT revenue from transactional VOD or TVOD will be over USD 12.15 billion by 2025.
• Approx 60% of the total revenue of OTT comes from AVOD and 34% from SVOD.
• The rest, 6% of the revenue comes from TVOD and video downloads.
• In 2025, the average revenue per user (ARPU) of the OTT video market will be USD 83.28.

OTT Statistics in India, USA, and China

Also, there is a notable surge in the demand for OTT streaming platforms, especially in countries like India, the USA, and China. The convenience and variety offered by an OTT platform are also the major factors leading to an increase in OTT’s popularity. Following are some of the important statistics about India, the USA, and China.

INDIA

• The total number of OTT users is more than 547 million.
• The revenue from India’s OTT market is expected to reach USD 4.49 billion by the end of 2025.
• User penetration rate is 35.8% in 2024 and will become more than 42% by 2029.
• The average revenue per user (ARPU) of the OTT video market in India is USD 8.61 billion.
• Popular OTT platforms in India are Hotstar, ZEE5, MXPlayer, SonyLiv, etc.

USA

• The total number of OTT users is more than 245.3 million. 
• The revenue from the USA’s OTT market will reach USD 146.3 billion by the end of 2025.
• The average revenue per user (ARPU) of the OTT video market is USD 593.3  billion.
• Popular OTT platforms in the USA are Amazon Prime Video, Hulu, Netflix, HBO OTT, Disney+, etc.

CHINA

• The total number of OTT users is more than 1.27 billion. 
• The revenue from China’s OTT market will reach USD 83.21 billion by the end of 2024.
• The average revenue per user (ARPU) of the OTT video market is USD 82.43 billion.
• Popular OTT platforms in China are Youku-Tudou, iQiyi, Le.com, etc.

Also Read: 28+ Video Streaming Statistics

OTT Platform Statistics

Already aware of the astonishing OTT market and revenue trends, but what about OTT platforms? These platforms play a crucial role in increasing the popularity of OTT in India and the world, and here are some of the important stats about it:

Netflix:

• Netflix is the biggest OTT platform, with over 282.7 million active subscribers worldwide.
• Netflix has aimed for a revenue of about USD 44 billion in 2025.
• More than 51% of Netflix users are female, and 49% are male.
• Netflix has an average viewing time of 3.2 hours per day.
• 33% of Netflix users are Millennial, and 18% are Gen Z.

Amazon Prime:

• Amazon Prime has over 200 million active subscribers worldwide.
• During the first half of 2024, Amazon Prime generated a revenue of USD 21.59 billion.
• More than 58% of Amazon Prime users are female, and 42% are male.
• Amazon Prime has 29% of users above 65 years of age.
• 28% of Amazon Prime users are Gen X, and 12% are Gen Z.

Hulu:

• Hulu has over 50 million active subscribers worldwide.
• More than 52% of Hulu users are female, and 48% are male.
• The average revenue generated by Hulu is around USD 11.5 billion.
• Hulu has 19% of users above 65 years of age.

Disney+ 

• Disney+ is expected to have over 158.6 million subscribers in 2025.
• It has expanded to over 80 countries, including North America, Latin America, Europe, Africa, and the Asia-Pacific region.
• The revenue generated by Disney+ in 2024 was approx. USD 911.9 million.
• Disney+ holds about 12% of the OTT market share.
• 45% of Disney+ users are female, and 55% are male.

OTT User Behaviour Statistics

Understanding user behavior is essential for any business to create valuable insights, increase engagement, and retain subscribers. Below are key statistics that highlight the behavior of OTT users:

• An average adult consumes about 38 hours of OTT every month.
• 65% of the users prefer mobile apps instead of web browsers.
• Highest percentage of OTT users are millennials who mostly like to binge-watch content.
• Gen Z highly engages with short-form video content.

Conclusion

OTT market has rapidly expanded in the past years, and the above statistics show that this will continue to rise in the future. Therefore, businesses and content creators should have a good understanding of these market trends in order to stay competitive. These insights will be helpful for you if you want to launch a new service or want to improve the existing one.

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