Video has become a core pillar of modern business communication. From marketing campaigns and product demos to employee training, webinars, and live streaming, video plays a critical role in how businesses connect with audiences. As competition intensifies in digital spaces, companies can no longer rely on free platforms with ads, limited control, and security risks.
Video streaming platforms are evolving at an unprecedented rate. By 2026, according to Google’s statistics, viewers will not only want content but also expect experiences that are tailored to them, allow them to interact, and work smoothly on any device. Platforms that fail to engage effectively will lose their audience and their loyalty, while those
The OTT industry has undergone a major transformation driven by evolving viewer expectations and rapid technological advancements. Audiences now prefer streaming solutions that offer the freedom to watch content anytime and anywhere, moving beyond the constraints of traditional broadcast schedules. According to Statista, global OTT video service penetration is projected to reach 73.2% by 2026,