Unlock your live streaming potential with VideoCrypt

The evolution of technology has been reshaping how businesses communicate and share updates with their audience. Whether it is EdTech or the entertainment industry, everyone incorporates the latest technology to stay competitive. Here, live streaming has emerged as a powerful technology. It enables businesses to engage customers by delivering interactive content to them. 

Live videos attract 10–20 times more viewers as they get exclusive real-time content from it. Accordingly, firms are leveraging live streaming platforms to stream live videos to meet the audience’s demands.

The live streaming market is expected to grow to USD 3.21 billion by 2027. It is evident that streaming live videos has become popular, and its popularity is bound to increase in the coming years.

Now, let’s explore more about what live streaming is and how VideoCrypt can help businesses with its innovative live streaming platform.

What is Live Streaming?

Live streaming is the process of broadcasting videos in real-time with the use of the internet. In this, a streamer delivers a video file in real-time from anywhere, which eliminates the need for a viewer’s device to download it.

In short, it is a live show that a viewer can watch from supported devices like desktops, mobile phones, tablets, etc. Let’s understand more about it through an example.

Mr. X is sitting on his couch at home and also attending his live class from his mobile device. He is learning all the concepts clearly from his teacher. And, he is also participating in a live Q&A session. Mr. X raises his virtual hand and gets the opportunity to ask any relevant doubts.

In the above example, Mr. X is watching a live video of his online class. Whereas his teacher is using a live streaming platform to provide remote learning to its students, including Mr. X.

So now you must be thinking about what is a live streaming platform and what are its key benefits. Let’s know more about it.

What is a Live Streaming Platform?

It is an innovative platform that enables streamers to broadcast their live videos. These platforms use the latest technologies like video streaming and Content Delivery Networks (CDNs). These platforms cover a wide array of content, including gaming, entertainment, educational material, sports events, and more.

What are the Benefits of Live Streaming Platforms?

Real-time streaming has become a game-changer for businesses seeking to connect with their potential customers. To leverage this,  using the top live streaming apps and websites is one of the best ways. Below, we will explore some of the key benefits that make real-time streaming important for content creators and streaming businesses.

Real-time Engagement

Real-time streaming enables businesses to connect with their audience immediately and authentically. It allows companies to engage viewers instantly, answering questions and addressing concerns as they arise, which builds trust and enhances the customer experience.

Live Product Demonstration

Using a live video streaming app, potential customers can watch the product in action, ask questions, and receive immediate responses, leading to increased trust and informed decision-making. Also, live demos can highlight unique features, address common concerns, and demonstrate practical applications, effectively reducing barriers to purchase.

Training and Education

EdTech companies leverage video streaming platforms to provide real-time, interactive educational experiences to students. These platforms enable educators to reach a global audience, breaking down geographical barriers to learning using the best live streaming apps or websites.

Brand Visibility

Real-time streaming platforms enable businesses to consistently stream engaging content in real-time. By increasing their online presence and appearing more frequently in social media feeds and search results, businesses can create buzz around their brand and stay top-of-mind with their audience.

What technologies do live video streaming platforms use?

Let us go through key technologies that are used so that real-time streaming platforms can work flawlessly.

Video Encoding

Video encoding serves as the backbone of any successful live or real-time streaming operation.

It is a process of converting raw video data into a compressed digital format. These formats are suitable for the transmission of video files over the Internet. It is important because it reduces the file size.

The video encoding process uses advanced compression algorithms like H.264/AVC or the more recent H.265/HEVC. It is renowned as it optimizes live video transmission so that viewers will get a buffer-free viewing experience.

Video Transcoding

Adaptibility across devices ensure ensures a live stream’s success. Video transcoders are like the heart and soul of every live broadcast. It ensures that all viewers will be able to benefit from real-time streaming irrespective of the device they use.

This technology involves converting the original video stream into multiple formats and qualities in real-time. It allows the seamless delivery of live videos across various devices and network conditions.

Content Delivery Network (CDN)

A CDN is an invisible key player which results in the efficient delivery of video content to any user, located anywhere. It makes any live streaming platform more reliable in delivering video content. 

The primary advantage of using a CDN for streaming live videos is its ability to distribute content more efficiently across a wide geographic area. Moreover, some the special capabilities include providing content to users at low latency.

Behind the flawless operations of all live streaming websites or apps, the above technologies are used.

A common confusion among content creators is selecting the ideal platform to ensure their live streams achieve success.

VideoCrypt – Best Live Streaming Platform

In this competitive era, VideoCrypt, available on AWS Marketplace, is making it easy for businesses to stream live videos efficiently. It has developed top live streaming apps and websites for customers across EdTech and the Media & Entertainment industry. 

With a perfect video encoder, video transcoder, and a global CDN, VideoCrypt’s live streaming platform is enabling businesses to stream their live videos without any hassle.

Here are a few of the features that make it stand out among its competitors.

Content Delivery

Deliver live video content to the viewers at low latency using Amazon CloudFront, a global CDN, with VideoCrypt’s live video streaming platform. CloudFront’s edge locations reduce buffering to create a seamless viewing experience across various devices and network conditions.

The combination of VideoCrypt’s streaming technology and CloudFront’s worldwide infrastructure positions your live video content for optimal performance.

Live to VOD

Content creators can increase the lifespan of live videos by recording live events and sharing them later. As soon as a live stream ends, the best live to VOD streaming platform automatically processes and stores the video and makes it instantly available for viewers who want to watch the recording of the live event.

Low Latency Streaming

Stream live videos at low latency so that viewers can watch them in real-time as they happen. Many popular live video streaming apps enable their users to watch a live video in real-time.

To achieve latency of 2 to 3 seconds, these apps often employ advanced streaming protocols with efficient CDN. This low-latency streaming is crucial for interactive live events, such as sports broadcasts, live gaming streams, real-time Q&A sessions, etc.

Multi-device Compatibility

This ensures flawless operation across various devices and operating systems. Content creators can stream live videos that are compatible with multiple devices like Smart TVs, Desktop, or Mobile devices.

To achieve true multi-device compatibility, the live streaming platform must employ responsive design techniques.  This includes adjusting video quality and bitrate based on the device’s screen size and processing capabilities.

Real-time Analytics

Streamers get actionable insights regarding their real-time stream’s performance. These insights help to enhance the strategic decision-making capability. Additionally, it enables streamers to interact more effectively with their audience, responding to trends in viewer behaviour as they happen.

Apart from this, streaming of high-quality videos, live notifications, real-time chat, live polls, higher scalability, 99.9% uptime, etc., are features that make this platform useful for streamers.

Conclusion

VideoCrypt has been helping businesses develop live video streaming apps or websites. With over 4 Bn streaming minutes, 10 years of digital security expertise, and more than 1000 happy customers, VideoCrypt stands as a proven leader in the live or real-time streaming industry.

VideoCrypt is revolutionizing the way you can stream your live videos. It is offering white-label live streaming platform development services. If anyone wants to build a live video streaming website or app, then it is highly recommended to utilize the cost-effective services of VideoCrypt – powered by AWS.