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In an era of lightning-speed communication, a picture no longer paints a thousand words in enough time. Video-based content is taking over communications everywhere. In 2022, video streaming alone accounted for around 82 percent of total web traffic. Statistics reveal that people spend around 17 hours on average, consuming online video-based content. A separate survey found that more than 90 percent of users wanted to see more videos from brands and services.
The trends speak for themselves. From independent content creators to large organizations, incorporating video-based content is now on the list of essentials to promote one’s work. As we step into 2024, the competition for content visibility will only grow more intense.
This is where video hosting platforms come into the picture. Such sites are mostly cloud-based services that help creators upload videos online. Video-sharing platforms give uploaders of video content, self-sufficiency over management, delivery, and other specifics of their work.
Keeping in mind the growing need for visual media for brands and content developers, choosing the right video streaming platform can be pivotal in determining the success of uploaded videos.
Due to the above reasons, it becomes crucial for broadcast-based and video-sharing businesses and individuals, to avail of the services of a video hosting site. Finding a site that lets you share your videos with seamless playback and even the option to go live can be technically challenging. We’ll help you with that!
Here are 7 features of a video hosting platform that you cannot miss when deciding to choose one that fits your needs:
There exist numerous technical features that one may need to deep-dive into and compare with their online video posting goals, we have simplified some of that work for you. We made a list of seven fundamental technicalities of video-sharing websites everyone can understand. Here are 7 features of a video hosting platform that you cannot miss when deciding to choose one that fits your needs:
TECHNICAL FEATURES
Not all videos are the same. Some are shorter than others and some last for hours. The digital format of video files also varies based on the equipment used to make them and the preferences of the video maker.
Some common technical concerns commonly faced include video delivery, playback smoothness, bandwidth, and video storage space
A good video hosting site supports all these possible formats and file sizes so that creators are not restricted to a single modality of creation. Thus, the diversity and quality of technical compatibility of a video streaming platform are fundamental for content creators.
CUSTOMISATION
Each user will have unique video streaming needs. Even with the same user, content can evolve and may require additional features to support new video formats. Some customization options required by users are content discovery and browsing genres, playback settings, interface, and appearance.
Different creators also require different models of monetizing content based on their preferences. The ability of a white-label video streaming site to tailor its services based on the needs of the user is essential.
COMPETITION AND VISIBILITY
There are several free video hosting platforms available. At first glance, they are a go-to solution for video uploading. However, there’s a catch.
Establishing and maintaining a distinct presence on these sites is extremely difficult. The competition for securing a place in the search results and making ads that stand out in a sea of visual posts uploaded every second is extreme.
Independent creator websites and other platforms offer a simpler, more effective alternative for establishing brand identities and addresses. This is why, white-label platforms and services offer better solutions for sharing online content as they reduce competition and increase the chances of data visibility. When talking about white-label platforms, we cannot forget the edge of their ability to offer completely customized solutions that further distinguish bran identity and services.
SECURITY
While discussing video content-sharing platforms, market giants are known for their frequent data breaches and lax security measures surrounding user information. Not only user information but, text or video content uploaded on these sites is often misused by unauthorized parties or simply copied.
Finding a video-playing website or any other content-uploading platform with strong data protection measures becomes pivotal in securing one’s original work and preventing long-term losses.
ANALYTICS
Video hosting sites must offer advanced tools for video creators to understand audience engagement and behavior with their work. Engaged time, content traffic, and shared links are some of the basic insights that content analytics can provide content makers. Employing meta-analysis and AI evaluation tools can help one alter videos based on performance appraisals given by the software. The power of analytics cannot be underestimated in online video posting to make one stand out.
SCALABILITY
As mentioned before, the nature of uploading content evolves with time for almost everyone. Once users see enough traffic, they may wish to increase the frequency and size of their video uploads. The ability of video hosting platforms to help creators expand their work online, hassle-free can be critical for target audience mobilization and retention. As a generally known fact, cloud-based video streaming platforms are easier to upturn in comparison to server-based platforms.
ASSISTANCE AND EASE OF OPERATION
Setting up a platform to upload, manage, and evaluate one’s videos can be challenging even for the tech-savvy. The specifics of syncing video content to the software so that it can be streamed without any obstructions are complicated. A video hosting platform should thus be easily accessible and operational without requiring specialized technical know-how. This helps more people access video-uploading services.
Sometimes, however, even simple tasks can seem impossible (the bane of a constantly exacting modern-day lifestyle). In times like these, the show must still go on. Having the option to receive help from customer services promptly to resolve issues is another aspect of a service provider’s most valued facilities.
CONCLUSION
It is not so easy to pick and choose just any video player for video content. Some platforms and services cater to the general needs of video uploaders and others offer niche functions for special groups of video creators. Finding the right video hosting playing requires one to assess their current and projected requirements. In addition to individual needs, the ability to cater to the exclusive demands of a wide audience is what makes a video hosting platform a viable choice for creators.
VideoCrypt is one such cloud-based video hosting site. It offers a range of custom-tailored features that work for the customer instead of making them work to achieve their goals.
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