Video streaming platforms are evolving at an unprecedented rate. By 2026, according to Google’s statistics, viewers will not only want content but also expect experiences that are tailored to them, allow them to interact, and
The OTT industry has undergone a major transformation driven by evolving viewer expectations and rapid technological advancements. Audiences now prefer streaming solutions that offer the freedom to watch content anytime and anywhere, moving beyond the
Think about the last time you watched something online. Was it on traditional TV or on a streaming app? Today, most people do not wait for any broadcast schedules as they want instant, on‑demand, personalized